1997 - A Short Text Adventure Mac OS

Gallery 1
1976 Apple 1 Ad
1976 Apple 1 Article
Apple 1 Full Page Ad
Apple 1 Ad (2 Pages)
Apple 1 Operation Manual Cover
Apple II Introduction Ad (2 Pages)
Apple II 'How To Buy' Ads (2)
Apple II 'Adam' Ad
1979 Apple II 'Every Educator' Ad
'A is for Apple' Ad #1
'A is for Apple' Ad #2
1977 Apple II Simplicity Brochure (4 Pages)
Apple II 'Why The Best Selling Computer' Ad (2 Pages)
1979 Apple Pascal 'Iron-On' Ad (2 Pages)
1979 Apple II '31,000 Student Hours' Ad
Gallery 2
1980 Apple at a Glance Brochure (10 Pages)
1980 Apple II Ben Franklin Ad
1981 Apple III 'Will Someone Please?' Ad (3 Pages)
1981 Optical Engineer Ad
1981 Apple III Pepperidge Farm Ad
1981 'Baked Apple' Ad
1981 'Make Waves' Ad
1981 'Farmer Ron' Ad
IBM 'Seriously' ad
Chiat/Day 'Seriously' ad
1981 Apple 'Three Good Reasons' Ad
1982 Apple 'Tell Me' Ad (2 Pages)
1982 'Apples Make Great Carrots' Ad
1982 Apple IIe Brochure (16 Pages)
Apple III, II Henry Ford Ad
Apple III, II Thomas Jefferson Ad (1 Page)
Apple III, II Thomas Jefferson Ad (2 Page)
Apple III Orville Wright Ad (2 Pages)
Apple II & III Thomas Edison Ad
1982 Apple 'Personal Relationship' Ad
1982 Apple 'One Bite' Ad (2 Pages)
1983 Apple III VisiCalc Ad (2 Pages)
1983 Apple III Data Base Management Ad (2 Pages)
1983 Apple III Word Processing Ad (2 Pages)
1983 Apple III General Accounting Ad (2 Pages)
1983 Apple III 'Sea of Data' Ad
1983 Apple III '670,000,000 mph.' Ad
1983 Apple III Senior Analyst Ad (2 Pages)
Apple III 'Third Generation' Ad (2 Pages)
1982 Inside Apple Ad, Vol. 1, No. 1
1983 Inside Apple Ad, Vol. 1, No. 2 (2 Pages)
1983 Inside Apple Ad, Vol. 1, No. 3 (2 Pages)
1983 Inside Apple Ad, Vol. 1, No. 4 (2 Pages)
1983 Training Workshops Brochure (6 Pages)
1983 Apple Logo Ad
1983 Apple IIe Introduction Ad
1983 Apple 'Guts' Ad
1983 Apple Gift Catalog Ad
1983 Apple Gift Catalog (11 Pages)
Original 1983 Lisa 1 Ad (9 Pages)
1983 Lisa 1 'It Works The Way You Do' Brochure #1 (18 Pages)
1983 Lisa 1 'It Works The Way You Do' Brochure #2 (4 Pages)
1983 Lisa 1 System Overview Brochure (6 Pages)
1983 Lisa 1 System Hardware Brochure (4 Pages)
1983 Lisa 1 ProFile Brochure (2 Pages)
1983 Lisa 1 Parallel Interface Board Brochure (2 Pages)
1983 Lisa Dot Matrix Printer Brochure (4 Pages)
1983 Lisa Daisy Wheel Printer Brochure (4 Pages)
1983 Lisa BASIC-Plus Brochure (4 Pages)
1983 Lisa Pascal Brochure (4 Pages)
1983 Lisa COBOL Brochure (2 Pages)
1983 LisaWrite Brochure (4 Pages)
1983 LisaGraph Brochure (4 Pages)
1983 LisaList Brochure (4 Pages)
1983 LisaTerminal Brochure (4 Pages)
1983 LisaCalc Brochure (4 Pages)
1983 Lisa 1 '200 Years' ad
1983 Lisa 1 'If You Can Find The Trash Can' ad
Lisa 1 'IBM 3270' ad
1983 Lisa 1 'Maserati' ad
Apple Lisa 1 Dealer Demo Flyer
1983 'Take Charge' Apple Credit Card Application (5 pages)
Gallery 3
1984 Macintosh Newsweek Introduction (20 Pages)
1984 Macintosh Newsweek Ad (39 Pages)
1984 Apple Magazine Spread #1
1984 Apple Magazine Spread #2
1984 'Test Drive a Macintosh' Ad (2 Pages)
1984 'Test Drive a Macintosh' Brochure (16 Pages)
1984 Apple Macintosh Brochure (3 Pages)
Apple 32 Micros Brochure (7 Pages)
1984 Lisa 2 System Hardware Brochure (4 Pages)
1984 Apple IIc Introduction Ad (8 Pages)
Apple IIc 'Every Kid' Ad #1
Apple IIc 'Every Kid' Ad #2
Apple IIc 'Competition' Ad
Apple IIc 'Breakthrough' Ad
Apple IIc 'Small Improvement' Ad
Apple IIc Ad Featuring Alan Greenspan (2 Pages)
1984 Apple 'We Interrupt This Magazine' Ad (2 Pages)
Applied Engineering Ad Featuring Steve Wozniak
1984 Apple Modem Ad
1984 Apple UK Add to your Apple Catalog (20 Pages)

Gallery 4
1985 'The Macintosh Office' Ad (2 Pages)
Seagate 'Don't Take Chances' Ad
1985 MacCharlie Ad #1 (3 Pages)
1985 MacCharlie Ad #2 (2 Pages)
1985 MacCharlie Ad #3 (2 Pages)
1985 Software Sampler Brochure (2 Pages)
Apple Software Catalog Ad
1985 Macintosh 'Wow' Brochure (4 Pages)
1985 SwyftCard Ad
1985 Inside Apple Ad, Vol. 2, No. 1 (4 Pages)
1986 Inside Apple Ad, Vol. 2, No. 2 (4 Pages)
1986 Australian Time Magazine Macintosh Ad (19 Pages)
1986 Macintosh Plus Brochure (20 Pages)
1986 Macintosh Plus 'The Power to Succeed' Brochure (12 Pages)
1986 Apple IIgs Intro Ad (2 Pages)
Apple IIgs 'Look' Intro Ad
Apple IIgs “Meets the Eye” Intro Ad
1987 Apple IIgs Promotional Ad (4 Pages)
Gallery 5
1989 Macintosh IIx Ad
1989 NeXT Computer Ad (2 Pages)
1989 Motorola 'Apple Turns 030' Ad
1989 Apple Matt Groening Brochure (22 Pages)
1989 Macintosh Portable Brochure (4 Pages)
1990 Macintosh Family Information Guide (2 Pages)
1990 Apple 'Hidden Camera' Ad (2 Pages)
1990 Macintosh IIfx Ad (4 Pages)
1990 Apple Full Line Brochure (11 Pages)
Gallery 6
1991 Which Macintosh?/Why Macintosh? Brochure (18 Pages)
1991 Apple Printers Ad
1991 Macintosh System 7 Ad (2 Page)
1992 Macintosh System 7 Ads (4 Pages)
1992 'Then There's Macintosh Ad (2 Pages)
1992 Quadra 700 and 950 'Environment' Ad (2 Pages)
1992 Quadra 700 and 900 'Attila The Mac' Ad (2 Pages)
1992 Powerbook Ad Featuring Steve Wozniak (3 Pages)
1992 Powerbook 'Two Ways' Ad (4 Pages)
1992 NeXTcube Brochure (4 Pages)
1992 NeXTstation Brochure (4 Pages)
1992 NeXTstation Color Brochure (4 Pages)
1992 NeXT Computer Brochure (14 Pages)
1992 Powerbook Duo System Brochure (8 Pages)
1993 Apple UK “Be at Home” Brochure (4 Pages)
1993 Apple Newton MessagePad Introduction Ad (2 Pages)
1993 Apple Multimedia Program Ad
1993 'Macintosh for Architects' Ad
Gallery 7
1994 Power Macintosh 'If You're a Hack' Ad
1994 Power Macintosh/Aldus PageMaker Ad (2 Pages)
1994 Apple Newton 110 Power Organizer Pack Ad
1994 Apple QuickTake 100 Ad (2 pages)
1994 Apple Multimedia Brochure (12 pages)
1994 'Introducing Power Macintosh' (4 pages)
1994 Power Mcintosh 'The Business Macintosh' Ad (3 pages)
1994 Apple Newton 110 Ad
1994 Apple Newton 'Your World' Ad Series (5 Pages)
1994 Mac System 7.5 Ad (2 Pages)
1995 Windows 95 Spoof Ad (2 Pages)
1995 'Imagine That' Windows 95 Spoof Ad (4 Pages)
1995 eWorld Brochure (8 Pages)
1995 Apple Internet Server Ad (2 Pages)
1995 Apple Multiple Scan Displays Ad (2 Pages)
1995 PowerBook 'The Power To Be Your Best' Ad (2 pages
1995 'The Apple New Media Forum: World Tour '95' Ad
1995 Apple Color LaserWriter Ad (2 pages)
1995 Macintosh Performa Ad
1995 Apple MessagePad 120 Ad
1996 Macintosh Performa 6400 Ad (2 Pages)
1996 Apple/BMW Web Multimedia Ad (2 Pages)
1996 'Mission: Impossible. The Web Adventure' Ad Featuring Tom Cruise (2 Pages)
1996 Macintosh Games Ad #1 (2 Pages)
1996 Macintosh Games Ad #2 (2 Pages)
1996 Kids Software Ad (2 Pages)
1996 Christmas Software Ad (2 Pages)
1995 Mac System 7.5 Ad
1996 Productivity Software Ad (2 Pages)
1996 Mac System 7.5 Ad
1996 Mac OS 7.6 Ad
1996 Apple Employment Recruiting Ads (2 Ads)
1996 Apple MessagePad 130 Ad (2-Page)
1996 Apple MessagePad 130 Ad
'What's on your PowerBook?' Ad #1
'What's on your PowerBook?' Ad #2
'What's on your PowerBook?' Ad #3
'What's on your PowerBook?' Ad #4
'What's on your PowerBook?' Ad #5
'What's on your PowerBook?' Ad #6 (2 Pages)
'What's on your PowerBook?' Ad #7 (2 Pages)
1996 Power Macintosh Ad (2 Pages)
Gallery 8
1997 Apple 'Create' Ad
1997 Apple 'Begin' Ad
1997 Apple 'Idea' Ad
1997 Apple 'The Creative Studio' UK Brochure (4 Pages)
1997 PowerBook 3400 Ad (2 Pages)
1997 Mac OS 8 Introduction Ad #1(1 Page)
1997 Mac OS 8 Introduction Ad #1(2 Pages)
1997 Mac OS 8 Introduction Ad #2(2 Pages)
1997 Mac OS 8 Introduction Ad #2(1 Page)
1997 'The Mac OS Report' Ad (2 Pages)
1997 Apple Internet Connection Kit Ad (2 Pages)
1997 Power Macintosh 9600 Ad (2 Pages)
1997 Apple MessagePad 2000 Ad
1997 Newton, Inc. MessagePad 2000 Ad #1
1997 Newton, Inc. MessagePad 2000 Ad #1
1997 'Think Different' Ad (2 Pages)
Apple Macintosh 'Leave Your Mark' Ad
1998 Power Macintosh G3 Ad (2 Pages)
1998 Power Macintosh G3 'Snail' Ad (2 Pages)
1998 iMac 'Chic. Not Geek.' Ad
1998 iMac Introduction Brochure (8 Pages)
1998 Macintosh Software Ad (8 Pages)
1998 Macintosh OS 8.5 Ad (8 Pages)
1998 Macintosh OS 8.5 Sherlock Ad (2 Pages)
1998 Think Different Ad Featuring Muhammad Ali
1999 Power Macintosh G3 Ad (2 Pages)
1999 Power Macintosh G4 'Gigaflops' Ad (2 Pages)
1999 iMac 'High-Technicolor' Ad (2 Pages)
1999 iMac 'The Thrill of Surfing' Ad (2 Pages)
Gallery 9
2000 iBook SE Ad
2000 Power Macintosh G4 Cube Ad (2 Pages)
2000 Power Macintosh G4 Cube Brochure (5 Pages)
2000 Power Mac G4 'Desktop Movies' Ad (2 Pages)
2000 PowerBook 'Minus the Studio' Ad (2 Pages)
2001 iBook & PowerBook G4 'One Lap' Ad (2 Pages)
2001 Titanium PowerBook G4 Ad
2001 G4 'Power to Burn' Ad (2 Pages)
2002 Titanium PowerBook 'Unix' Ad (2 pages)
2002 iMac Ad (2 pages)
Gallery 10
1977 Apple Dealer Inquiry Letter
April 1977 Apple Price List
October 1977 Apple Price List
Apple II Hardware Manual 1 Cover
Apple II Hardware Manual 2 Cover
Apple II Hardware Manual 3 Cover
Apple II Hardware Manual 4 Cover
Apple II Reference Manual Cover
1981 Apple Disk III Dealer Spec Sheet (2 Pages)
Rare 1981 Apple II+ 'Family System' Manual (96 Pages)
1981 Apple Monitor III Dealer Spec Sheet (2 Pages)
1981 Apple III SOS Dealer Spec Sheet (3 Pages)
1981 Apple Silentype Printer Dealer Spec Sheet (2 Pages)
Apple IIgs Certificate of Authenticity
Apple IIgs Woz Letter
MacWorld #1 1984 Cover
MacWorld #2 1984 Cover
MacUser #1 10/85 Cover
Byte 2/84 Cover
On Three #1 Cover
On Three #2 Cover
On Three #3 Cover
On Three #4 Cover
Lisa Signal Newsletter #1 Cover
St. Mac #1 Cover
Popular Science 3/84 Cover
1989 Mac Portable Dealer Spec Sheet (6 Pages)
1991 PowerBook 100 Dealer Spec Sheet
1991 PowerBook 140 Dealer Spec Sheet
1991 PowerBook 170 Dealer Spec Sheet
1992 PowerBook 160 Dealer Spec Sheet
1992 PowerBook 180 Dealer Spec Sheet
1992 PowerBook Duo 210 Dealer Spec Sheet
1992 PowerBook Duo 230 Dealer Spec Sheet
1993 PowerBook 165c Dealer Spec Sheet
1994 PowerBook 150 Dealer Spec Sheet
1994 PowerBook 520 Dealer Spec Sheet
1994 PowerBook 520c Dealer Spec Sheet
1994 PowerBook 540 Dealer Spec Sheet
1994 PowerBook 540c Dealer Spec Sheet
PowerBook 145 Ad Art (2 Pages)
PowerBook 160 Ad Art (2 Pages)
PowerBook 180 Ad Art (2 Pages)
PowerBook Duo 230 Ad Art (2 Pages)
Macintosh IIvx Ad Art (2 Pages)
1987 Mac Plus Dealer Spec Sheet (4 Pages)
1987 Macintosh SE Dealer Spec Sheet (6 Pages)
1987 Apple PC 5.25 Drive Dealer Spec Sheet (2 Pages)
1992 Macintosh Quadra Dealer Sales Card (2 Pages)
1993 Apple UK PowerCD Dealer Spec Sheet (2 Pages)
1993 Apple UK Centris 660av Dealer Spec Sheet (2 Pages)
1993 Apple Newton MessagePad Dealer Spec Sheet
1990 Apple Certificate of Mastery
Time Magazine Steve Jobs Covers (4 Pages)

With release 7.6 the company Apple changed the name for the operating system from System Software to Mac OS in 1997. January 1999 Apple gave the Mac system software 7.5.3 public as free download. Mac OS 7.6 can be installed on every Mac compatible computer, which contains at least a 68030 processor and supports 32-bit addressing.

The current Mac renaissance has a certain “be careful what you wish for—you just might get it” feel to it. After more than a decade of stagnant market share, the Mac is thriving.

Apple used to sell about 1 million Macs every fiscal quarter. Now it sells three times that many, and it’s getting close to four. The longtime lament of the Mac enthusiast—Why don’t more people who are unhappy with Windows PCs switch to the Mac?—has been answered. They are switching, in droves. Quarter after quarter, Apple reports that over half of all Mac sales in the company’s retail stores are to first-time Mac buyers.

Looking at the 20th Anniversary Mac, classic Mac scanners, and the MacMania cruise. Web browser tips for the classic Mac OS, Nathan Thompson, Embracing Obsolescence, 2006.01.03. Tips on getting the most out of WaMCom, Mozilla, Internet Explorer, iCab, Opera, and WannaBe using the classic Mac OS. 👉 One of the first known # EasterEgg is found in the 1979 # Atari videogame Adventure: a hidden text reading “Created by Warren Robinett”. The story goes that back at the time Atari didn’t give credit to its designers in the game, so Warren found an alternative way to do so.

This sort of renaissance is rare. When markets are new, they tend to be fluid. But when they’re old, they’re settled—and a decade ago, the personal computer market seemed settled. But at some point about five years ago, that changed, and the Mac has seen year after year of consistent industry-leading growth.

Just what longtime Mac enthusiasts have always wanted, right?

Long-term doubt

The irony is that there’s more doubt today about the long-term prospects of the Mac than there has been at any time since Steve Jobs returned to Apple in 1997. Rather than suffering defeat at the hands of a competing platform—like, say, Microsoft Windows—the problem for the Mac today is that it has been overshadowed by its own sibling, the fabulously precocious iOS. There are more iOS users and developers than Mac ones. For all the remarkable growth in Mac sales (especially for a 25-year-old platform), after six months of life the iPad was already outselling the Mac.

1997 - A Short Text Adventure Mac OS

Here’s the short version of the “Mac is doomed” scenario: iOS is the future, Mac OS X is the past, and Apple is strongly inclined to abandon the past in the name of the future.

You can’t really argue with that, can you? But the premise that the end is near for the Mac presupposes quite a bit about the near-term future of iOS.

1997 - A Short Text Adventure Mac Os 7

Apple’s cultural aversion to legacy technology isn’t about a lack of seriousness, or a short companywide attention span. It’s not about being attracted only to the new and shiny. It’s about fear—the fear of being weighed down by excess baggage. Fear that old stuff will slow them down in their pursuit of creating brand-new stuff.

So it goes: Classic was abandoned as quickly as possible in the transition to Mac OS X. PowerPC support was dropped in Mac OS X 10.6 three years after the last PowerPC Macs were discontinued. The 64-bit Carbon application programming interface died. It’s not that these technologies were no longer useful. It’s that continuing to support them would have slowed the company down. Time spent supporting the old is time not spent building the new.

At typical companies, “legacy” technology is something you figure out how to carry forward. At Apple, legacy technology is something you figure out how to get rid of. The question isn’t whether iOS has a brighter future than the Mac. There is no doubt: it does. The question is whether the Mac has become “legacy.” Is the Mac slowing iOS down or in any way holding it back?

Heavy versus light

I say no. In fact, quite the opposite. For one thing, Mac OS X development has been slowed by the engineering resources Apple has shifted to iOS, not the other way around. Apple came right out and admitted as much, when Mac OS X 10.5 was delayed back in 2007. The company’s explanation: It had to shift key engineering resources to help the original iPhone ship on time.

The bigger reason, though, is that the existence and continuing growth of the Mac allows iOS to get away with doing less. The central conceit of the iPad is that it’s a portable computer that does less—and because it does less, what it does do, it does better, more simply, and more elegantly. Apple can only begin phasing out the Mac if and when iOS expands to allow us to do everything we can do on the Mac. It’s the heaviness of the Mac that allows iOS to remain light.

1997 - A Short Text Adventure Mac Os Catalina

When I say that iOS has no baggage, that’s not because there is no baggage. It’s because the Mac is there to carry it. Long term—say, ten years out—well, all good things must come to an end. But in the short term, Mac OS X has an essential role in an iOS world: serving as the platform for complex, resource-intensive tasks.

The funny thing is, the best slogan to describe the Mac’s role is the same one it started with 25 years ago:

The computer for the rest of us.

1997 - A Short Text Adventure Mac Os Download

[John Gruber is the author of Daring Fireball.]